Dispatch·2026-02-20·5 min
Why we opened with a full line.
Our first catalogue is seven signature styles, not one flagship. Here’s the logic.
NorthStar
/Company
A lot of wood-products companies open with one or two flagship SKUs and grow the catalogue after the brand takes. We took the opposite bet: a full line of signature styles on day one.
The reason is practical. A lumberyard or a fence-install crew needs the full fence line — a solid privacy panel, a both-sides shadowbox, lattice-top options in diagonal and square, and a modern wood-and-steel. Matching gates and custom sizes round it out. If we only offered one or two of those, the yard buys the rest somewhere else and our brand sits as a one-line on their quote. If we offer the whole line, they quote NorthStar end-to-end.
Opening with the full line was the only way to be a serious fence supplier to a serious yard.
Published 2026-02-20 by NorthStar, Company.
All journal entries →Keep reading
Product
Prefab fence panels versus stick-built: the honest math.
What a panelized fence changes on install day — and the two cases where stick-building is still the right call.
Dispatch
What a wood fence actually costs in the GTA.
Where the money goes on a fence quote — panels, posts, labour, gates — and how to sanity-check a per-foot price in 2026.
Craft
Why cedar.
The short version of why the catalogue is Western Red Cedar, not pressure-treated pine.
Subscribe
New journal entries, once a month.
We send an email the first Wednesday of every month — the new Journal piece, what’s in pilot at the mill, and any shipment-delay honesty our yards should know.